隨著企業與品牌愈發重視數位行銷，搜尋引擎優化（SEO）成為不可或缺的核心技能之一。為了幫助行銷人員、網站管理者或創業者提升網站曝光率與自然流量，設計一門系統化的SEO培訓課程尤為重要。
課程設計應從基礎建立學員的觀念，第一單元介紹SEO的重要性與搜尋引擎的運作方式，讓學員理解Google等搜尋引擎的排名邏輯。第二單元聚焦關鍵字研究與市場分析，透過工具如Google Keyword Planner學習如何挖掘有價值的關鍵詞。
第三單元進入網站優化技巧，包括標題設計、Meta描述撰寫、圖片優化、內部連結架構與使用者體驗提升。技術性SEO也是必備內容，例如網站速度優化、結構化資料標記（Schema.org）及行動裝置友善性檢查。
課程的第四單元涵蓋內容策略與外部連結建設，強調如何創造原創且具吸引力的內容，並發展自然的連結佈局策略。第五單元為實作階段，安排學員操作Google Analytics與Search Console，並分析實際網站的SEO表現。
最後，課程應設有專題實作或模擬案，讓學員整合所學，實際針對一個網站進行完整的SEO診斷與優化提案。這樣不僅鞏固理論，也提升職場應用能力。
總結而言，一套完整的SEO培訓課程需涵蓋理論知識、工具操作與實務經驗，並透過分段教學與實作練習，協助學員由淺入深全面掌握SEO技能，進而強化數位行銷實力。
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